Marketing Aptitude for Banking Examinations: List of Topics

Marketing Aptitude for Banking Examinations: List of Topics

A - Basics of Marketing Management

1. Understanding Market
2. Definition of Marketing
3. Difference Between Selling & Marketing
4. Who is a Customer?
5. Evolution of Marketing
6. Features of Marketing
7. Functions of Marketing
8. Importance of Marketing
9. Meaning & Functions of Marketing Management
10. Basic Concepts of Marketing
11. Basics of Marketing Process
12. Marketing Process: The Basic Schematic

B : Basics of Marketing Environment and Consumer Behavior

1. Understanding Marketing Environment
2. Understanding Consumer Behavior
3. Cultural & Social Factors Affecting Buyer's Behavior
4. Personal Factors Affecting Buyer's Behavior
5. Economical Factors Affecting Buyer's Behavior

C- Basics of Market Segmentation

1. Understanding Market Segmentation
2. A Marketer’s Questions on Segmentation Analysis
3. Variables of Segmentation: Consumer Markets
4. Variables of Segmentation: Industrial Markets
5. Understanding Targeting Approaches: Differentiated, Undifferentiated, Niche & Micromarketing

D : Basics of Marketing Mix

1. Understanding Marketing Mix : 4P's and 4C's
2. The Extended Marketing Mix for Service Industry: Additional 3 P’s

Revision Summary:

1. Summary Notes -1
2. Summary Notes 2
3. Summary Notes 3
4. Summary Notes 4
5. Summary Notes 5

E : Product

1. Concept of Product
2. Understanding Product Positioning
3. Products versus Goods
4. Convenience Goods, Shopping Goods and Specialty Goods
5. Industrial Products
6. Product Mix, Product Lines & Cannibalization
7. Basics of Brand
8. Product Life Cycle